B2B Vs B2C branding
Let Singapore SPOKES officially represent your Brand, or partner with us to create unique OEM SPOKES branded products.
B2B purchases are motivated primarily by logic and reason. Decisions are made based on facts, statistics, and numbers. Emotion enters in as a fear of making a poor decision; branding the business as an expert helps overcome this fear.
B2C purchases are motivated primarily by emotion, whether that emotion is fear, attraction, or the desire for status. Branding succeeds by appealing to the target market’s emotions.
B2B branding must convey expertise. Prospective customers making big decisions seek information to educate themselves about your solution. Your content marketing should provide lots of detail and include longer-form content; the goal is to brand the business as a thought leader.
B2C branding must convey benefits. Prospective customers don't necessarily need a lot of information about a B2C brand. Even if you're selling a relatively complex service, such as landscaping, home renovation, or personal training, the goal is to brand your business as providing benefits that prospects care about.